You can achieve this using Calculated fields for each of the measures you are showing in the columns of your excel.
In the calculated fields you can compute values by including a condition based on dates. The visual itself should not be filtered for the date range.
The calculated fields for “Starting *” will have a check if Date < StartDate parameter and if yes take the value else 0.
The calculated fields for “Reporting *” will have a check if Date between StartDate and End Date parameter and if yes take the value else 0
The calculated fields for “Closing *” are based on the first two calculated fields.
Hi @achourey,
Since we haven’t heard back, I’ll go ahead and close out this topic. However, if you have any additional questions, feel free to create a new post in the community and link this discussion for relevant information if needed.