AWS recognized as a Challenger in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

We are thrilled to announce that Amazon Web Services (AWS) has been recognized as a Challenger in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence (ABI) Platforms.

This recognition marks the second consecutive year AWS has been named a Challenger, which we believe reflects our ongoing commitment to innovation and excellence in the ABI space.

The Gartner Magic Quadrant evaluates 20 ABI companies based on their Ability to Execute, which measures a vendor’s capacity to deliver its products or services effectively, and Completeness of Vision, which assesses a vendor’s understanding of the market and its strategy for future growth, according to Gartner’s report, How Markets and Vendors Are Evaluated in Gartner Magic Quadrants.

Amazon QuickSight enables fast, data-driven decisions

Amazon QuickSight is a serverless, cloud-based business intelligence (BI) solution that uses machine learning (ML) and artificial intelligence (AI) to help analysts, data scientists, business users, and executives make data-driven decisions. With its smart visualization tools and self-service analytics, QuickSight allows users to independently explore data and gain valuable insights, without needing extensive data analysis expertise.

QuickSight meets varying analytic needs from the same source of truth through modern interactive dashboards, paginated reports, natural language queries (NLQ), and embedded analytics. More than 100,000 customers across industries, including the NFL, BMW, and Best Western, are using QuickSight to empower everyone in their organization with insights needed to grow revenue, drive operational efficiencies, and foster innovation.

Building on existing NLQ and ML capabilities, QuickSight added generative BI with the introduction of Amazon Q in QuickSight, announced as generally available April 30, 2024. These capabilities help business analysts and business users build dynamic dashboards and generate powerful data stories and executive summaries, all using natural language. To learn more about generative BI in QuickSight, see Amazon Q in QuickSight.

Review the Gartner Magic Quadrant

Access a complimentary copy of the full report to see why Gartner positioned AWS as a Challenger, and dive deep into the strengths and cautions of AWS. We believe our recognition as a Challenger in the Gartner Magic Quadrant is a testament to delivering innovations for our customers.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About the authors

Jose Kunnackal is Director of Product Management for Amazon QuickSight, AWS’ cloud-native, fully managed BI service. Jose started his career with Motorola, writing software for telecom and first responder systems. Later he was Director of Engineering at Trilibis Mobile, where he built a SaaS mobile web platform using AWS services. Jose is excited by the potential of cloud technologies to help customers make the most of their data.

Bharat Badrinath is the head of Product Marketing for Amazon QuickSight, AWS’s cloud-native, fully managed BI service. He is passionate about democratizing data and helping companies enable everyone in the organization with data-driven insights. A global marketing executive with over 20 years’ experience in launching products and growing markets, Bharat has held marketing leadership roles across companies such as NetApp, Oracle, and EMC (now Dell). He is based in the San Francisco Bay Area.

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